Hypothesis:
Most coffee shops and all grocery stores in the United States do not sell coffee ice cubes alongside their iced coffee products.
Interview 1:
Do you also have this need for coffee ice cubes?
No, I don't drink coffee regularly enough to have this need.
What obstacles do you think would be presented?
If there are a lot of different places to get them, they're bound to go up in price and get more competitive.
Why does this need exist?
For the people that drink coffee everyday, and there ice melts and waters down their coffee prematurely.
If this need was met, would your day to day improve?
No, since I don't usually drink coffee, but for other people.
Interview 2:
Do you also have this need for coffee ice cubes?
I do because I drink iced coffee a lot.
What obstacles do you think would be presented?
Having the storage space, I guess, it's going to take a resource that maybe they were't using before.
Why does this need exist?
Ew, because watered down coffee is gross, it ruins the whole thing.
If this need was met, would your day to day improve?
Yes! Ha
Interview 3:
Do you also have this need for coffee ice cubes?
Um, no not really.
What obstacles do you think would be presented?
I don't think there would be any obstacles, I think it's a good idea, but I don't like when my coffee is too strong, I actually prefer that it becomes a little watered down throughout my drinking experience.
Why does this need exist?
Because people who get iced coffee everyday, it's always getting watered down, and since buying coffee is kind of expensive, you shouldn't be wasting your money on water.
If this need was met, would your day to day improve?
Other people yes, but mine no.
Interview 4:
Do you also have this need for coffee ice cubes?
Yes absolutely.
What obstacles do you think would be presented?
Storage and maybe pricing of the coffee ice cubes?
Why does this need exist?
Because watered down coffee is so not okay, I pay for coffee and to have half of it be water after 15 minutes is annoying and I'm tired of it.
If this need was met, would your day to day improve?
Hell yes.
Interview 5:
Do you also have this need for coffee ice cubes?
I personally don't have the need, but I can see how other people would want it.
What obstacles do you think would be presented?
Keeping the ice cold throughout the day and maybe the price to make it.
Why does this need exist?
There are people that prefer stronger coffee and they should be able to have that option rather than a watered down $5 drink.
If this need was met, would your day to day improve?
Mine wouldn't, but others would ya.
Overall, I think that I got good feedback that will help me move forward with this opportunity. I spoke to a lot of people that shared the same need I did, but I also spoke to a lot of people that didn't have the need at all personally but could see how it would be appealing for those who did. I think that is my biggest motivator from these interviews, is that although not everyone has the need, everyone sees the appeal. Something to keep in mind, that was pointed out to me during the interviews is that the price of coffee ice cubes would differ from the price of normal ice cubes.
Hello Nicole, I enjoyed reading your post and can see these ice cubes as impacting businesses along with its customers. I feel as though it will be easy to produce these ice cubes and start selling however convincing businesses to purchase these may become somewhat difficult. This is because the company would have to decide if they'd be willing to charge the same price as before buying and using the ice cubes. Grocery stores on the other hand may have an easier time marketing this idea because they will only have to price the ice cubes rather than use them.
ReplyDeleteHello Nicole!
ReplyDeleteIt amazes me that most coffee shops do not sell coffee ice cubes alongside their iced coffee products! I feel like most people would want coffee ice cubes over ice when drinking iced coffee if it was readily available and coffee shops offered them. I feel like once coffee ice cubes are normalized into our society, people will develop a need to them just like people need coffee!
Also, I wrote about how entrepreneurs could use Instagram as a platform to advertise and this would be very useful in promoting coffee ice cubes. Check out my blog and let me know what you think. https://lindseyrykard.blogspot.com/2019/09/testing-hypothesis-part-1.html
Hi Nicole,
ReplyDeleteI’ve never even seen coffee ice cubes in any place I’ve ever been to. I’ve heard about them on social media but in the real world, they seem pretty rare. I also don’t drink coffee often or really at all so maybe that’s why I didn’t notice but they do seem useful to someone who’s on the go. Also, I like the fact you added the questions to your blog post because it made it easier to see what others said about your hypothesis and the many parts of it.
Hey Nicole, great approach to how you conducted your interviews! I loved the fact you pointed out that regardless of the type of responder (iced-coffee drinkers and non-iced-coffee drinkers alike), you were able to identify that there was an appeal overall. The beautiful thing about this opportunity is it has been applied to many other products before (cocktails) but you've identified a small, but at the same time large market that has a need for it.
ReplyDelete