Buyer Behavior No. 2

Interviewee No 1.
The alternative products to coffee cubes I offered to my customers included: traditional ice cubes, plastic ice cubes, and lukewarm coffee.
Interviewee No. 1 preferred the traditional ice cubes out of all of the options. He said that the plastic ice cubes took up too much space in his drink. He said he had dealt with the same issue of the ice melting and giving his coffee a bad taste. He said if he were to buy any kind of ice cube product, it would be from the grocery store. When buying a product, he said he likes to make sure he got his money worth and is using something he enjoys. He said when determining whether to buy something and whether it is a good or bad purchase, he envisions himself either using or not using the product on at least a weekly basis, and if so, he goes ahead and makes the purchase. Interviewee No. 1 said that out of all the alternatives he would stick to traditional ice cubes, however at the end of our conversation he did say he would be intrigued to try out coffee cubes.
The conclusions I came to when talking with Interviewee No.1 is that I might have a hard time converting people from the traditional ice cube over to the coffee cube.

Interviewee No. 2
The alternative products to coffee cubes I offered to my customers included: traditional ice cubes, plastic ice cubes, and lukewarm coffee.
Interviewee No. 2 had a chance to test out all of the offered alternatives and after pondering, she decided she liked the plastic ice cubes the best. What she liked was the fact that they were reusable. I asked her what about the plastic ice cubes she liked, regarding the style and price, and she commented on the colors that the plastic ice cubes came in. The plastic ice cubes we had displayed were pink, blue, and clear. She also asked about the price of plastic ice cubes, and you can get around 36 cubes for only 11.99. She liked that they were so inexpensive, but she said she had never seen them in store before and wished she had. She says she prefers to do her shopping in person. Interviewee No. 2 said that when deciding on whether to purchase something or not and if it is a good or bad purchase she usually calls on someone close to her for a second opinion. Regarding whether she knows if it is a good or bad idea. she said that if she likes it and will use it then it's usually a hit. Interviewee No 2 also said that if she buys something and forgets about it the next day then it was a bad purchase.
The conclusions I came to are that the appealing aspect of the plastic ice cubes is a lot to do with how they look, so I might consider colorful packaging for the coffee cubes. Also the price of the plastic reusable ice cubes is decent, so noting that. I have to find a way to make coffee cubes as much as a staple as coffee creamer in order to satisfy these customer's idea of a "good" purchase.

Interviewee No. 3
The alternative products to coffee cubes I offered to my customers included: traditional ice cubes, plastic ice cubes, and lukewarm coffee.
Interviewee No. 3 said she far preferred the traditional ice cubes to any of the other options. She said that the plastic ice cubes made her coffee taste weird and took up too much space in her cup for not even being that cold. Interviewee No 3. said that the appearance of the ice cube didn't matter to her at all as long as it kept her drink cold. She did like the fact that the plastic ice cubes never melted however, and did voice some annoyance that her ice had melted in her drink before she got through with it. I asked where she would be most inclined to buy any kind of ice cube product from, and she said that either Amazon or her local grocery store would probably be where she would look. Interviewee No. 3 said that when purchasing things she imagines herself using it the following day and if she can then she goes ahead and makes the purchase, and if not. then no purchase. Also she know's when something is a bad purchase if she feels guilty when purchasing.
The conclusions I found with Interviewee No. 3 is that I need to find a way to make sure that the coffee cubes stay long enough to keep the cold significantly cold before the beverage starts to release.