1. Iced Coffee Drinkers
All three of the people I chose to interview drink iced coffee regularly.
2. Interviews
Interview No. 1
How often do you drink iced coffee?
"At least 3 times a week. "
Do you normally make it for yourself or go out and buy it?
"I usually make it for myself half of the time and the other half I'll go out to a near by coffee place.
Do you normally put ice in your coffee you make at home? Normally, but when I go out I ask for light ice."
Why do you ask for light ice when at coffee shops?
"They usually overcrowd the cup with ice and I don't care for the bitter taste of watered down coffee."
When?
When does the need come up for Coffee Cubes, an alternative to standard ice cubes. There are different options to choose from, espresso shot cubes, cream cubes, or even decaf cubes. They incorporate more flavor back into your coffee as they start to melt.
"I think that when I go out to buy coffee, if there was the option for Coffee Cubes, I would certainly ask for them in my drink."
Would you ever buy them at a grocery store if you saw them in the freezer aisle?
"Yes"
Would you ever buy them at a grocery store if you saw them in the freezer aisle?
"Well, I've tried to order those silicon ice cubes from Amazon, but I didn't like them, I had to clean them and remember about them, it was too much for me."
Have you ever voiced your frustrations about this to anyone you know?
"Maybe my husband, once or twice, I'm not really sure."
Interview No. 2
How often do you drink iced coffee?
"Every single morning."
Do you normally make it for yourself or buy it somewhere?
"I make it for myself every time."
Do you normally put ice in your coffee when you make it for yourself?
"Maybe one or two cubes, but I put my coffee in a Yeti so I can avoid using ice."
Why would you rather avoid using ice?
"I don't ant my coffee to be watery, I need my caffeine strong."
When?
When does the need come up for Coffee Cubes, an alternative to standard ice cubes. There are different options to choose from, espresso shot cubes, cream cubes, or even decaf cubes. They incorporate more flavor back into your coffee as they start to melt.
"I'd put that in my coffee every morning if it meant there was more caffeine."
Would you ever buy them at a grocery store if you saw them in the freezer aisle?
"Definitely"
How would you normally solve the issue of having watery coffee?
"Well I used to just stop drinking it at that point, but now I avoid it by not putting any ice in my coffee, I just store my coffee in the fridge the night before."
Have you ever voiced your frustrations about this to anyone you know?
"No, I don't think so."
Interview No. 3
How often do you drink iced coffee?
"Probably every weekday so about 5 days out of the week"
Do you normally make it for yourself or buy it somewhere?
"Kinda both"
Do you normally put ice in your coffee when you make it for yourself?
"No, since the coffee I use, I store in the fridge anyway."
Do you order your iced coffee with regular, light, or extra ice when your out at coffee shops?
"Always light ice."
Why is that?
"No one likes watered down coffee, plus we live in Florida so it'll end up melting pretty soon if you don't have a cup to keep it cold with you."
When?
When does the need come up for Coffee Cubes, an alternative to standard ice cubes. There are different options to choose from, espresso shot cubes, cream cubes, or even decaf cubes. They incorporate more flavor back into your coffee as they start to melt.
"I would for sure put that in my coffee when I make it for myself if it meant my drink wouldn't be watered down."
Would you buy them at a grocery store if you saw them in the freezer aisle?
"Most definitely"
How would you normally solve the issue of watered down coffee?
"By avoiding ice cubes"
Have you ever voiced your frustrations about this to anyone you know?
"100% my roommates."
3. Findings and Conclusion
So, basically I heard similar things from every iced coffee drinker I interviewed. They said that the major issue with traditional ice cubes is that they water down the coffee, and no one seemed to like that. They also all said that they would buy the Coffee Cubes if they saw them in the freezer aisle at the store, so that is good. I think that the need is obviously there, because there is a problem with normal ice cubes. The solution I have come up with seems to meet everyone's needs, without interfering with their preferences in any way.
All three of the people I chose to interview drink iced coffee regularly.
2. Interviews
Interview No. 1
How often do you drink iced coffee?
"At least 3 times a week. "
Do you normally make it for yourself or go out and buy it?
"I usually make it for myself half of the time and the other half I'll go out to a near by coffee place.
Do you normally put ice in your coffee you make at home? Normally, but when I go out I ask for light ice."
Why do you ask for light ice when at coffee shops?
"They usually overcrowd the cup with ice and I don't care for the bitter taste of watered down coffee."
When?
When does the need come up for Coffee Cubes, an alternative to standard ice cubes. There are different options to choose from, espresso shot cubes, cream cubes, or even decaf cubes. They incorporate more flavor back into your coffee as they start to melt.
"I think that when I go out to buy coffee, if there was the option for Coffee Cubes, I would certainly ask for them in my drink."
Would you ever buy them at a grocery store if you saw them in the freezer aisle?
"Yes"
Would you ever buy them at a grocery store if you saw them in the freezer aisle?
"Well, I've tried to order those silicon ice cubes from Amazon, but I didn't like them, I had to clean them and remember about them, it was too much for me."
Have you ever voiced your frustrations about this to anyone you know?
"Maybe my husband, once or twice, I'm not really sure."
Interview No. 2
How often do you drink iced coffee?
"Every single morning."
Do you normally make it for yourself or buy it somewhere?
"I make it for myself every time."
Do you normally put ice in your coffee when you make it for yourself?
"Maybe one or two cubes, but I put my coffee in a Yeti so I can avoid using ice."
Why would you rather avoid using ice?
"I don't ant my coffee to be watery, I need my caffeine strong."
When?
When does the need come up for Coffee Cubes, an alternative to standard ice cubes. There are different options to choose from, espresso shot cubes, cream cubes, or even decaf cubes. They incorporate more flavor back into your coffee as they start to melt.
"I'd put that in my coffee every morning if it meant there was more caffeine."
Would you ever buy them at a grocery store if you saw them in the freezer aisle?
"Definitely"
How would you normally solve the issue of having watery coffee?
"Well I used to just stop drinking it at that point, but now I avoid it by not putting any ice in my coffee, I just store my coffee in the fridge the night before."
Have you ever voiced your frustrations about this to anyone you know?
"No, I don't think so."
Interview No. 3
How often do you drink iced coffee?
"Probably every weekday so about 5 days out of the week"
Do you normally make it for yourself or buy it somewhere?
"Kinda both"
Do you normally put ice in your coffee when you make it for yourself?
"No, since the coffee I use, I store in the fridge anyway."
Do you order your iced coffee with regular, light, or extra ice when your out at coffee shops?
"Always light ice."
Why is that?
"No one likes watered down coffee, plus we live in Florida so it'll end up melting pretty soon if you don't have a cup to keep it cold with you."
When?
When does the need come up for Coffee Cubes, an alternative to standard ice cubes. There are different options to choose from, espresso shot cubes, cream cubes, or even decaf cubes. They incorporate more flavor back into your coffee as they start to melt.
"I would for sure put that in my coffee when I make it for myself if it meant my drink wouldn't be watered down."
Would you buy them at a grocery store if you saw them in the freezer aisle?
"Most definitely"
How would you normally solve the issue of watered down coffee?
"By avoiding ice cubes"
Have you ever voiced your frustrations about this to anyone you know?
"100% my roommates."
3. Findings and Conclusion
So, basically I heard similar things from every iced coffee drinker I interviewed. They said that the major issue with traditional ice cubes is that they water down the coffee, and no one seemed to like that. They also all said that they would buy the Coffee Cubes if they saw them in the freezer aisle at the store, so that is good. I think that the need is obviously there, because there is a problem with normal ice cubes. The solution I have come up with seems to meet everyone's needs, without interfering with their preferences in any way.
Hello Nicole! It seems most people drink coffee both at home and buy it. So, it seems like you could sell coffee ice cubes either in coffee shops or in a grocery store. Where do you think you are going to start selling them first? As long as they are not too expensive, most people will definitely opt for them if it pretty accessible. How long do you think the coffee ice cubes will last? How well does espresso freeze? What about cream? Those are all some considerations that you will probably have to test out! Good luck!
ReplyDeleteHey Nicole,
ReplyDeleteFrom these interviews it seems that you have picked a really good segment to start at and that the need you are trying to met is currently unmet by these coffee drinkers. They all seem very excited at the possibility that a product such as yours exists on the market. This would be great for your business as the name would spread itself.