1. You
Like I told you before, I am a perfectionist. I like everything to be a certain way, and I like everything I do to reflect me positively. So that means doing it well, paying attention to quality and not rushing to get something done if I don't back it up 100%. My experience relating to my business is the fact that I'm an avid iced coffee drinker (I sometimes dabble in the hot coffee realm, but not often). I know the exact frustration of having a great cup of coffee ruined by melted ice. I envision my customers walking down the freezer aisle in their grocery store and finding Coffee Cubes. I can see this business playing a role in my life because I don't think it is limited to only Coffee. The idea of flavored cubes of any sort being added to a drink to avoid the melted ice situation is honestly endless. I would however like to remain focused on Coffee Cubes because I love coffee, I drink it all the time, and I hate melted ice. This has become a problem in my life that I can't seem to avoid anymore and I'm ready to fix it.
2. What are you offering to customers?
I would be offering customers my brand Coffee Cubes and the line would consist of a variety of different flavors of cubes that they could add to whatever corresponding iced coffee drink they were getting. For example, we could have traditional brewed coffee cubes. These cubes could be different roast levels as well, light, medium, and dark. There could also be decaf, espresso, cream (I would also offer flavored creams and a nondairy version of each as well).
3.Who are you offering it to?
My people, the iced coffee drinkers of the world.
4. Why do they care?
They care because they dislike melted ice in their drink just as much as I do.
5. What are your core competencies?
What sets me apart from others, is that I hope to expand this idea from your conventional coffee shops and encourage people to make their own iced coffee concoctions and add the perfect base to any iced coffee drink, Coffee Cubes. People can customize their coffee with whatever Coffee Cube flavors they wish. The flavors are endless, seasonal, and yummy.
Feedback:
The feedback I received was all really positive and helpful. One question I got was how much they would cost. I did some research and found out that if you're brewing a cup of coffee at home it's going to cost you somewhere between 16 and 18 cents. Buying coffee on the other hand, you're looking at anywhere from $1 to $10 depending on how extravagant you take your cup of Joe. I would say, if I was selling a bag of cubes with 12 cubes and the serving size was 2 cubes per cup, you would be getting 6 servings so I think I would price a bag of Coffee Cubes at around $5.99. I'm not really sure if that's good or bad but I think it seems fair.
Like I told you before, I am a perfectionist. I like everything to be a certain way, and I like everything I do to reflect me positively. So that means doing it well, paying attention to quality and not rushing to get something done if I don't back it up 100%. My experience relating to my business is the fact that I'm an avid iced coffee drinker (I sometimes dabble in the hot coffee realm, but not often). I know the exact frustration of having a great cup of coffee ruined by melted ice. I envision my customers walking down the freezer aisle in their grocery store and finding Coffee Cubes. I can see this business playing a role in my life because I don't think it is limited to only Coffee. The idea of flavored cubes of any sort being added to a drink to avoid the melted ice situation is honestly endless. I would however like to remain focused on Coffee Cubes because I love coffee, I drink it all the time, and I hate melted ice. This has become a problem in my life that I can't seem to avoid anymore and I'm ready to fix it.
2. What are you offering to customers?
I would be offering customers my brand Coffee Cubes and the line would consist of a variety of different flavors of cubes that they could add to whatever corresponding iced coffee drink they were getting. For example, we could have traditional brewed coffee cubes. These cubes could be different roast levels as well, light, medium, and dark. There could also be decaf, espresso, cream (I would also offer flavored creams and a nondairy version of each as well).
3.Who are you offering it to?
My people, the iced coffee drinkers of the world.
4. Why do they care?
They care because they dislike melted ice in their drink just as much as I do.
5. What are your core competencies?
What sets me apart from others, is that I hope to expand this idea from your conventional coffee shops and encourage people to make their own iced coffee concoctions and add the perfect base to any iced coffee drink, Coffee Cubes. People can customize their coffee with whatever Coffee Cube flavors they wish. The flavors are endless, seasonal, and yummy.
Feedback:
The feedback I received was all really positive and helpful. One question I got was how much they would cost. I did some research and found out that if you're brewing a cup of coffee at home it's going to cost you somewhere between 16 and 18 cents. Buying coffee on the other hand, you're looking at anywhere from $1 to $10 depending on how extravagant you take your cup of Joe. I would say, if I was selling a bag of cubes with 12 cubes and the serving size was 2 cubes per cup, you would be getting 6 servings so I think I would price a bag of Coffee Cubes at around $5.99. I'm not really sure if that's good or bad but I think it seems fair.
Hey Nicole, great read! I love how you are able to envision your customers walking down the aisle to see your product. It's great that you are able to see the application of your idea in other beverages but I would agree it makes sense to stick to iced coffee drinkers for now. It is already such a large market and the demand would only grow. I would be interested in hearing about possible problems down the line with your product. I personally do not drink coffee so I am not too familiar with common problems, other than the one you are addressing with your product.
ReplyDeleteHey Nicole,
ReplyDeleteI'm very impressed and happy to see you dive into the numbers behind your coffee cube idea. I was wondering myself how much it would cost and in my opinion, the price of $5.99 for a bag or 6 servings seems reasonable. That's about a dollar a cube and since it actually has bits of coffee in it that sounds about right to me. Anyways, your progress on your business idea sounds really realistic and it's enjoyable to watch your progress.
Hi Nicole, I really liked reading your idea napkin. I can see that as you've progressed you have identified more aspects of how the product will be released. I think the pricing is quite appropriate as it only adds around $1 to a coffee and that is what people will be considering. well done.
ReplyDeleteHey Nicole! Well written post about you! Being a perfectionist is not always a negative thing as long as you take action. I know some perfectionist who struggle to take initial action because if they are not in their optimal state and they cannot finish it to perfection they never start. As long as you do not struggle with taking action, you are good! Doing everything the best you can is such a great quality to have. Love how you included the prices.
ReplyDelete