Thursday, October 3, 2019

Idea Napkin

1. You
I'm seriously a perfectionist and if something isn't how I intended it to be or better, then I'm redoing it. I try to never only give 50% but to strive to always give 100%.
I'm super organized, definitely more organized than the average person, and maybe even too organized sometimes.
I love to be in the kitchen. I enjoy cooking and experimenting with different things in the kitchen.
I hope that my product, Coffee Cubes, will help me to save money on the coffee I'm wasting by not finishing my drink everyday, and make my drinking experience more pleasurable.

2. My product is Coffee Cubes, an alternative to normal bland ice cubes.
These Coffee Cubes do not water down your coffee, bur rather slowly melt more coffee back into your drink.
My idea for these Cubes was to have multiple options available for customers.
Examples include:
Medium roast cubes
Dark roast cubes
Blonde roast cubes
Espresso shot cubes
Decaf cubes
Assorted cream flavored cubes (caramel, vanilla, mocha, etc..)

3. Customers
My customers would obviously be coffee drinkers, specifically iced coffee drinkers. That is a lot of people in this world, trust me.
Men and women would both enjoy these coffee cubes because there is never any discrimination when drinking coffee.
Anyone looking to reduce wastefulness, finally finish their iced coffee, and have a more flavorful, bang for your buck cup of Joe in the morning.

4. Why you may ask?
Well for one, everyone I spoke to that also had my same issue of never finishing their iced coffee because of the ice melting to fast, said that they also experienced the bad taste that the coffee had once the ice had melted. By introducing Coffee Cubes into iced coffee drinkers daily routine, they would be eliminating the waste created by the melted ice fiasco, while at the same time tailoring their iced coffee to exactly their wants. Whether they want their coffee to get creamier over time, or be more intensely caffeinated, that is up to the customer to decide. Why not save your coffee with Coffee Cubes?

5.
No major coffee chain or any grocery stores that I have been to and researched has coffee ice cubes available to their customers. I have been to two local places, one in Fort Lauderdale and one here in Gainesville, that were making and selling their own coffee cubes. I've never seen anyone market solely the Coffee Cubes, separate from the drink itself. I think that giving people the option to be able to buy coffee cubes in a grocery store and then take them home, stick them in the freezer, the add them into their coffee drink in the morning would set my product apart. I envision walking down the freezer section in a grocery store and picking up a bag of frozen coffee cubes, just like i would frozen fruit, and taking them home with me. 

4 comments:

  1. Hello Nicole, great post and idea I can definitely see this product doing well on the market. Although I am not an avid coffee drinker I know the pain of tasting a watered down drink and believe that this idea could open the door for many future flavored ice cubes. Having different flavored ice cubes to go into specific cups of coffee is an excellent idea and would give more incentive for consumers to purchase your product.

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  2. Hi Nicole, the post was very informative and was a great read. The inclusion of your love to be in the kitchen compliments your sell for the product you are advertising. Moreover, the inclusion of multiple types of coffee cubes is a great idea as obviously many people drink different types of coffee.

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  3. Hello Nicole,
    I'm sort of amazed how in depth you wen into this post. To the point it makes me wonder if after this class, if you will pursue this and try to make it real. There are so many applications and doors you open with this idea and yet it's so simple which is perfect. You admitted you're a perfectionist so hopefully that acknowledgement helps.

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  4. Hello Nicole! I love how he always try to give 100%! As an entrepreneur that is the most valuable trait to have. With persistent hard work, you will be a very successful business woman! I love the different varieties you have in mind regarding the coffee cubes. How much do you think they will cost? I agree that most people do drink coffee, especially college students! Most college students are always going to coffee shops to study so I think you could get some pretty good business if you sold them there! You could even do holiday flavors! Pumpkin spice would be perfect for Fall!

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